Guest Blog Written By: Rita Johnson
 

On March 10th, McDonald's Northwest Region in Seattle, hosted the 32nd Forum for Global Women's Leadership Forum. Fifty-five extremely engaged women and men representing Alaska Airlines, Boeing, Community Attributes, Davis Wright Tremaine, Horizon Air, Microsoft, Outerwall, Portland General Electric, PriceWaterhouseCooper, REI, Starbucks, and The Coca-Cola Company joined McDonald's in a discussion on "How BRG (Business Resource Group) Branding Can Influence Organizational Success".

The keynote speaker, Kristy Cunningham shared her perspectives on how a company that is customer-obsessed and insights-driven creates an atmosphere that BRGs can support through their focused initiatives and programming. She was followed by one of the most animated and inspiring panels we've had. Iesha Berry (Microsoft), Tony Byers (Starbucks), Bill Dale (McDonald's) and Laura Fowler (Alaska Airlines) shared personal and professional experiences from their Business Resource Groups and how they are impacting those businesses and creating leadership opportunities for individuals. They reiterated several times that BRAND building is a matter of trust building, both internally with your employees, and externally with your customers and it is much easier to build on the solid foundation you have than it is to re-build a brand after trust is lost. They responded with candor, humor and specific examples to each of the audience questions and we could have listened to them all day!

 

I want to give a shout out to Laura Granger, McDonald's HR Director, NW Region and her team for making this event happen! And also to Boeing, who has a requirement that every employee attending a company supported event, shares back with their manager what they learned and how they will use that information to be a stronger employee. This is a great lesson learned!
Loved visiting the Pacific Northwest again!